I am sure that you are aware that all of your interactions with other people make up your personal branding. Every activity you do reflecting on your brand – If you calling somebody or meeting with someone or sending an email. Your personal brand is influenced directly, offline and online, in your first interaction with another person. This first impression is very important to your personal brand, so you will want to get it right.
When I share my thoughts on personal branding as part of the 3R Results triangle™ (Relationship-Reputation-Resources), I am always asked: Do I need a personal brand? My simple answer is – you already have one. So the question isn’t really how to start a personal brand but more how to discover, define and deliver it. You need to stay consistent with the personal brand you want to project and improve it. You should learn how to control your brand and reflect your uniqueness. You want to ‘swim out’ from the sea of sameness.
Your personal brand is a very effective tool to network and build relationship with like- minded people. It helps for other people to remember who you are and what you do.
You, as a business owner or professional should really dedicate time and efforts, on a daily basis, to discover, define and deliver your personal brand. It is known that personal branding increasing in importance, and if you will not do something about your personal brand, your competitors will. In the end, it’s all about what you are known for. Every time your name is mentioned or seen, others should be able to mention what is your uniqueness and added value.
Let me share with you 5 great factors you should follow and understand in order to discover and define your personal brand and enlarge your network:
1. Network Enlargement
You need to constantly and consistently grow and expand your network, to attract new business and build better relationship with like-minded people.
As discussed in length in my new book – ‘The Attention Switch’ [get your copy at: www.attentionswitch.com], one of the basic elements of attentional networking is – Credibility. Your personal brand is definitely support your credibility. People want to help you more and get to know you, when you have a strong personal brand.
You should see your personal brand as a magnet – it attracts like-minded people and builds a strong network of authentic relationship around you that will support your constant growth.
2. Establish personal credibility
In order to attract new business and gain new relationship you need to build your trust and credibility. As you know, people like to do business with people they know, like and trust.
Your strong personal brand is the best tool to help you grow substantially your trust and credibility. Your personal brand acts as your unique promise of value to other people. As long as your deliver this value to other people, you will gain automatically more trust. These people will become your raving fans and your brand ambassadors. This latter will attract to you new business, new contacts, new growth opportunities.
3. Growth in attracting new opportunities
People like to cooperate and associate themselves with successful people. Your personal brand should be your tool to demonstrate your personal success to others.
Your personal brand will attract new people to you, to learn about you and to find an opportunity to refer you a new client; to have a new alliance with you; to invest in your business etc. Without building an authentic and strong personal brand you may loose in attracting all these interesting opportunities.
4. Securing new work
There are few ways to attract new business to you, but one of the easier ones is building a strong personal brand. If you build an authentic personal brand, it will reflect your true value and great services and it will ensure that you and your services will always be in demand. Your personal brand will work for you all the time and everywhere, even when you are a sleep and will help you attract new opportunities every single time and as long as you live up to your brand.
5. Position you as an Authority
Your personal brand will attract people to follow you, listen to what you say and read what you have written. This will make you an authentic influential person and it will help you build a strong network of followers and alliances. Your authority status also will support the growth of your network of relationships by giving them your authentic attention.
Your name is your greatest asset
In the old books it was shared by king Solomon the great value of good name: ‘A good name is better than oil of great price, and the day of death than the day of birth’.
Your name is your greatest asset and will stay with you for the rest of your life. You need to transform your name into your personal brand that other people will recognize and appreciate. If you do so and follow my advice, it will be your best strategy for long-term success in business and connecting with others.
Your personal brand name is your unique value that will instruct your clients to choose you instead of your competitors; your personal brand will create more demand to your services and let you choose your clients and the people you want to work with and for. So start work on your personal brand NOW!
Do you want to learn more how to develop and discover your personal brand and enlarge your network? Do you want me to help you build your personal brand using unique tools? Contact me to find out!
