If you’ve recently got a new business referral, you likely know about the importance of networking to uncover opportunities. But can you name any specific steps you’ve taken to grow and connect with your network? Do you know what is the single most important reason for you to network with other people? Why Networking?
During many years in business, I realized that networking is one of the most valuable uses of my time in terms of return—and not just in monetary terms.
Networking is free, most of the time. It’s full of like-minded individuals, and if you go to the right events, it’s full of people that you can work with or learn from in some way.
I am convinced that NETWORKING is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization!
I was asked by many people why networking is such an important ingredient for success?
Networking is about making connections and building enduring, mutually beneficial relationships.
Networking ensure you meet the “right” people to include in your network and expand your sphere of influence.
Ultimately, it’s not about who you know … but WHO KNOWS YOU!!
Ask any successful business person which single skill or habit helped them excel in their career – an overwhelming majority will respond with one simple word… Networking.
NETWORKING IS CRITICAL! We are constantly bombarded with advertisements, emails, status updates, special offers, and sales pitches creating a cluttered message. Personal relationships enable you and your organization to stand out, rise above the noise and remain top of mind.
Relationships are the catalyst for success. People do business with those they like and trust. Serve as a resource, help others succeed.
Networking provides the most productive, most proficient and most enduring tactic to build relationships.
To succeed you must continually connect with new people, cultivate emerging relationships and leverage your network.
You need to learn to do it right to get ultimate success in your life!
So here is my Why networking and no other solution:
Networking is powerful in many different ways. Not only entrepreneurs will feel inspired and motivated while networking, but also many exceptional opportunities can occur if they impress potential investors or business partners.
Do not forget to be authentic yourself and present your company the way you want other people to see it in order to create honest fundamentals for one potential business relationship that will be with you for the rest of your life (at least that what you should hope for!).
What is your why for networking? Why do you build relationships with other people for? Please share your big WHY with me.
“Itzik is an International Speaker, Bestselling Author, Business Mentor & Attorney-at-law. The Global Leading Authority on Business Development, Business Networking, Referrals & Relationship Capital & Founder of THE SWITCH® and THE SWITCH HUB®”
